Norcross, GA. February 6, 2019 – Serra Chevrolet has been selected to be the only dealership in metropolitan Memphis, Tennessee, able to certify its pre-owned vehicles with the exclusive Motor Trend® Certified designation. Motor Trend Certified vehicles meet the highest standards in the pre-owned market, with every vehicle vigorously inspected, upgraded and backed by a Motor Trend Certified seal of approval, plus equipped with comprehensive vehicle protection from EasyCare.
Motor Trend Certified dealers are carefully selected and appointed based on their focus on quality and a positive customer experience. They must have a history of excellent customer reviews and outstanding service.
“Offering our other makes and models with the well-known Motor Trend Certified designation will undoubtedly differentiate us from our competitors. We’re confident that our customers will drive away with more value when they purchase a Motor Trend Certified vehicle that is backed by a comprehensive EasyCare extended warranty,” said Paul Householder, Dealer Partner for Serra Chevrolet.
Steve Richards, Vice President of the Motor Trend Certified program driven by EasyCare, said “Serra Chevrolet’s strong commitment to their customers is one of many reasons why they were selected to be the exclusive Motor Trend Certified dealer in Memphis, Tennessee. We are very excited to have them join this elite group.”
Serra Chevrolet began offering Motor Trend Certified vehicles in January 2019 at 7850 US Hwy 64, Bartlett, TN, 38133. For more information on Serra Chevrolet, visit serrabartlett.com. For more information on the Motor Trend Certified program, visit www.motortrendcertified.com.
EasyCare’s mission is to help dealers succeed at every customer touchpoint by creating passionate employees and customers. Whether it’s protecting the dealerships’ customers on their behalf or helping deliver the ultimate driving experience, EasyCare is fully engaged. Since 1984, the company has provided leading-edge benefits that have helped nationwide dealers deliver an outstanding ownership experience to over 8.5 million customers nationwide as part of APCO Holdings, LLC. EasyCare provides the only F&I benefits that are named a “MOTOR TREND Recommended Best Buy” for franchised dealers and is committed to providing its dealer partners with service products, training and technology to make them more successful. EasyCare is part of APCO Holdings, also home of GWC, SAVY and Covideo brands. The company markets its products through a network of independent agents and an internal salesforce that specialize in consulting with and servicing the automotive dealership markets. EasyCare is part of APCO Holdings, also home of GWC, SAVY and Covideo brands. For more information about the APCO Holdings family of brands visit EasyCare.com, GWCwarranty.com, Savy.com, Covideo.com.
About MOTORTREND GROUP
MOTORTREND GROUP is the largest automotive media company in the world, bringing together Discovery’s fast-growing MOTOR TREND NETWORK and MOTORTREND GROUP’s entire automotive digital, direct-to-consumer, social, and live event portfolio, including MOTOR TREND, HOT ROD, ROADKILL, AUTOMOBILE, FOUR WHEELER and more than 20 other industry-leading brands. With a cumulative reach of more than 131 million, the company encompasses Discovery’s #1 TV network for automotive superfans, MOTOR TREND’s #1 automotive YouTube Channel, and MOTOR TREND ONDEMAND, the only auto-dedicated subscription video-on-demand service. For more information, visit motortrend.com.
Director of Public Relations & Communications
Sr. PR and Social Media Manager