Finbarr O’Neill discusses the future of car business, new technology, path to purchase, and his plans after J.D. Power

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With an impressive career background and extensive industry knowledge, Finbarr O’Neill sheds light on where the industry is headed in the next ten years, what consumers are looking for in the car buying process, and how SAVY is the missing piece to the puzzle.
“Dealers need to focus on the changes in consumer expectations and leverage the digital tools that are available to them to execute effectively in sales and service. In the short to intermediate term, the dealers who have figured that out will be the most effective.”
“You know, you spend a lot of time looking for the car that the customer wants. If you can take the time out of that and reduce that from 15 minutes to 3 or 4, you have a much happier customer who is actually looking at the car, sitting in it, off on the test drive faster—it takes a lot of the drama and pain out of the sales process. It makes the sales person more efficient as well, and confident.”
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