“Anyone who is fortunate enough to have crossed paths with Anne knows her as one of the most highly-effective leaders and marketing experts in the automotive industry,” said Larry Dorfman, Chairman of APCO Holdings, parent company of the EasyCare and GWC brands. “We are really excited and honored to have her join our Board of Directors. Her presence on the team will undoubtedly accelerate the fulfillment of the goals we have set for helping our customers succeed and our company continue to claim our place as a major player in the dealership solutions industry.”
Bélec brings extensive experience in brand management, including 24 years with Ford Motor Co., where she was Director of Global Marketing for Ford, President and CEO of Volvo Cars of North America, and President of Sales Operations for Volvo Car Corp. in Sweden.
“I bring experience in a variety of roles, including field experience, interacting with dealers and managing a global brand,” Bélec said. “The ultimate goal is growth, obviously, but it’s also positioning EasyCare, GWC, Covideo and SAVY, the APCO Holdings brands, as the preferred choices for consumers and dealers. We want the relationship with the dealership to be one where they want to work with us because they believe it is the best product for their customers.”
“This is a very progressive company that has been continuously improving its offerings to assure it delivers leading-edge services as well as technology to the auto industry. I’m excited to be a part of it and lend whatever expertise I can to the overall success of the organization and our customers.” added Bélec.
About APCO Holdings, Inc. (APCO)
APCO, established in 1984, is a leading marketer and administrator of extended vehicle service contracts, warranties and other related products sold primarily by automobile dealers located throughout the United States. APCO has expanded its offerings over the last decade to include market leading video e-mail and service customer CRM technology, as well as leading edge training for dealership sales and finance teams. The company markets its products using the EasyCare and GWC brands, as well as other private label automobile manufacturer brands, through a network of independent agents and an internal salesforce that specialize in consulting with and servicing the automotive dealership markets. EasyCare and GWC Warranty are the only “Motor Trend Recommended Best Buy” brands in the automotive aftermarket. For further information about APCO, see www.gwcwarranty.com and www.easycare.com.
EasyCare’s mission is to help dealers succeed at every customer touchpoint by creating passionate employees and customers. Whether it’s protecting the dealerships’ customers on their behalf or helping deliver the ultimate driving experience, EasyCare is fully engaged. Since 1984, the company has provided leading-edge benefits that have helped nationwide dealers deliver an outstanding ownership experience to over 7 million customers. EasyCare provides the only F&I benefits that are named a “MOTOR TREND Recommended Best Buy” for franchised dealers, in addition to a full suite of training programs, management development, and proprietary software. For more information, please visit www.easycare.com.
About GWC Warranty
Established in 1995, GWC Warranty is the largest, best-in-class provider of used vehicle service contracts in the automotive industry, having helped bring a “No Worries, Just Drive” experience to more than 1.5 million drivers nationwide. Named a MOTOR TREND® Recommended Best Buy for Independent Dealers and rated A+ by the Better Business Bureau, GWC Warranty is committed to providing its dealer partners with service, products, training and technology to make them more successful. For more information about GWC Warranty please visit http://www.gwcwarranty.com./
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