MotorTrend Certified dealer Tim Roberts joined CBT News to talk about the impact the program has already had on his store in the first 90 days.
NORCROSS, Ga. — September 5,2018 — The publishers of Auto Remarketing magazine have named MOTOR TREND Certified among their 2018 list of the most powerful companies in the pre-owned vehicle industry.
The annual Power 300 list is comprised of “the major players in the used-car and remarketing worlds,” according to the publication, and includes both established and new companies. The MOTOR TREND Certified program, designed to allow franchised dealers to differentiate themselves by certifying their off-brand pre-owned vehicles, was recognized for offering dealers a tool that benefits the sales, finance and service departments, as well as consumers.
MOTOR TREND Certified vehicles meet the highest standards in the pre-owned market, with every vehicle vigorously inspected, upgraded and backed by a MOTOR TREND Certified seal of approval, plus comprehensive vehicle protection from EasyCare. MOTOR TREND Certified dealers are carefully selected and appointed based on their focus on quality and a positive customer experience. They must have a history of excellent customer reviews and outstanding service.
“We are grateful to Auto Remarketing for recognizing the value of the MOTOR TREND Certified program,” said Steve Richards, Vice President of the MOTOR TREND Certified program driven by EasyCare. “It’s our honor to be able to help dealers gain a competitive edge by differentiating their pre-owned inventories, while also giving car buyers the ultimate peace of mind.”